AI retention layer for Shopify subscriptions
Your subscribers aren't leaving.
Their cards are failing.
When a subscription payment fails, most apps retry on a fixed timer and then tell you to ask the customer to update their card. Moorly reads why the payment failed and acts on the reason — because an expired card and a temporary decline are not the same problem.
Early access — from $39/mo. No card required to join the list. We'll only email you about Moorly. Unsubscribe any time.
Illustrative example — not data from a real store.
The quiet leak
Failed payments rarely feel like an emergency. Nobody complains, nothing breaks, and the subscriber just quietly stops being a subscriber. That's exactly why it goes unmeasured — and why it keeps costing you every month.
"Half of my subscriptions don't go through."
"Send a new subscription link to every customer this affects — every month."
"Numerous customers reaching out due to declined cards."
The standard answer from subscription apps when a payment fails is to have the customer retry or change their card. That's not recovery — that's handing the problem back to you, once per failure, every month.
Not every failure deserves a retry
A fixed retry schedule treats every failure the same. Most of them aren't. Moorly classifies the reason first, then picks the action that actually fits it.
Insufficient funds
Worth retrying — but timing is everything. Moorly spaces attempts around when money is likely to be there, instead of burning them in 48 hours.
Expired or invalid card
Retrying will never work. Moorly stops wasting attempts and asks the customer to update their card, then retries once they have.
Temporary gateway error
Usually clears quickly. Moorly retries fast and quietly, without emailing your customer about a problem that wasn't theirs.
Moorly also knows when your subscription app is already going to retry, and stays out of the way. No double charges, no burning through your app's retry budget early.
How it works
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Connect
Paste your Appstle API key. No migration, no theme changes, no touching your checkout. Your subscriptions keep running exactly as they do now.
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Watch first
Moorly starts in observe mode and writes nothing. It measures what your failed payments actually cost you — before it changes anything.
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Recover
When you're ready, switch it on. Moorly works each failure by its reason and shows you what came back, in money, every month.
What Moorly doesn't do
- It doesn't own your billing. Moorly listens, decides, and acts through your subscription app's own API. If Moorly is down, your subscriptions still charge normally. The worst case is a missed opportunity, not a broken store.
- It doesn't replace your subscription app. Moorly sits on top of Appstle. Nothing to migrate, and nothing to unwind if you remove it.
- It doesn't invent numbers. Recovered revenue means a payment that actually cleared after Moorly acted. If we can't attribute it, we don't count it.
- It doesn't answer support with a bot. Moorly is built by one person, and that person answers your email.
Cancellation save and win-back campaigns are on the roadmap. We're not describing how they'll work until we've proven they work.
Find out what failed payments cost you
Early access is opening to a small group of Appstle stores. Join the list and we'll tell you when it's your turn.
Early access — from $39/mo. We store your email address only to contact you about Moorly's early access, and never share it. Unsubscribe any time.