Moorly Works with Appstle & Seal

Retention layer for Shopify subscriptions

Your subscription app doesn't tell you which renewal failed, or why.
Moorly does.

A failed renewal doesn't come to you. Your subscription app may keep a dunning report you can open, and some will email you a periodic performance summary — but nothing tells you which renewal failed and why, so the subscriber quietly stops being billed and you find out weeks later. Moorly records every failed renewal with the decline reason behind it, and in any week you had activity it emails you what failed, what came back, and what it cost — in dollars, not percentages.

Early access — flat pricing from $39/mo. No card required to join the list. We'll only email you about Moorly. Unsubscribe any time.

Illustrative example — not data from a real store.

The quiet leak

Failed payments rarely feel like an emergency. Nobody complains, nothing breaks, and the subscriber just quietly stops being a subscriber. That's exactly why it goes unmeasured — and why it keeps costing you every month.

When a renewal fails, your customer might get a dunning email. Nothing reaches you unless you go looking for it. That gap — knowing which renewal failed, and why, on your side of the wall — is what Moorly was built around.

What is this costing your store?

A what-if, right here — no email required. You set the failure rate; we do not know yours and we are not going to guess it. Involuntary churn means renewals whose payment failed, not customers who chose to quit. Slide to a rate and see what it would be worth.

Estimated revenue at risk

$945/month

$11,340 a year. At the 40% placeholder share described below, that would be $378/month.

Get your store's real number — join early access →

Back-of-the-envelope math on numbers you chose, not a promise: at-risk = subscribers × price × failure rate, and the recoverable share is a 40% placeholder we picked so the slider has something to multiply — it is not a measurement of anything. Moorly's observe mode replaces both guesses with your store's real numbers.

How it works

  1. Connect

    Connect the credential your app uses — on Appstle, either the partner connection you approve in your Appstle admin or your own Appstle API key; on Seal, your API token. No migration, no theme changes, no touching your checkout. Your subscriptions keep running exactly as they do now.

  2. See the number

    Moorly starts read-only and takes no billing action on your subscriptions. It records each failed renewal with its decline reason and adds up what the ones it has already seen cost you — the cases still open, plus the ones that closed this month — before it changes anything.

  3. Recover

    When you're ready, you switch actions on. Moorly works each failure by its reason, logs everything it does, and shows you what came back — in money, every month.

Not every failure deserves a retry

A fixed retry schedule treats every failure the same. Most of them aren't. Moorly classifies the reason first, then picks the action that actually fits it.

Insufficient funds

Worth retrying — but timing is everything. Moorly spaces attempts around when money is likely to be there, instead of burning them in 48 hours.

Expired or invalid card

Blind retries do not fix a dead card. Moorly stops spending attempts on it and asks the customer to update their payment method instead — on Appstle, once they do, the order is processed the following day.

Temporary gateway error

Usually clears quickly. Moorly retries fast and quietly, without emailing your customer about a problem that wasn't theirs.

When a failure tells Moorly that your subscription app is going to retry, or when it carries the time of the next attempt, Moorly stands down and leaves that case to your app — so it does not stack an attempt on top of one your app already has scheduled.

The safety pledge

We read hundreds of low-star reviews of subscription apps before building Moorly. The scariest ones weren't about missed revenue — they were about apps charging cancelled customers, reviving cancelled subscriptions, billing twice. Moorly is designed so it cannot become one of those reviews.

  • It starts read-only. Moorly's first job is to measure, not to act. Apart from registering the webhooks it needs in order to hear about your renewals, it takes no action on your subscriptions until you explicitly turn actions on.
  • It never issues a charge outside your subscription app. Every billing write Moorly makes — a retry, a reschedule, a skip, a discount — is a call to your subscription app's own API, the same operation you could perform in its admin, and your app stays the source of truth. Moorly cannot cancel a subscription at all; that code path refuses to run. The worst case is a missed opportunity, not a broken store.
  • Every action is recorded. Every retry Moorly runs and every message it sends is written to the case it belongs to, and each open case shows the next attempt Moorly has planned. No surprise charges, no "the app did something."
  • It doesn't invent numbers. Recovered revenue means a payment that actually cleared after Moorly acted. If we can't attribute it, we don't count it.
  • A human answers within 24 hours. Moorly is built by one person, and that person reads and answers every email — no bots, no scripted replies, no ticket purgatory. It's a promise a one-person company can actually keep.

Cancellation save and win-back campaigns are on the roadmap. We're not describing how they'll work until we've proven they work.

Flat pricing. Growing isn't a penalty.

Most subscription tooling charges you more as your subscriber count grows — tiers, usage caps, paid add-ons for basics. Moorly's planned pricing is two flat plans: $39/mo and $79/mo. Your bill doesn't jump because your store did well.

  • No per-subscriber tiers. A thousand new subscribers changes your revenue, not your Moorly bill.
  • No percentage of recovered revenue. What Moorly helps bring back is yours.
  • No gated add-ons. You won't hit a paywall for basics right when your store starts growing.

Final details may shift before launch — the shape won't: flat monthly pricing, announced in advance, no surprises on the invoice.

Find out what failed renewals are costing you

Early access is opening to a small group of Appstle and Seal stores. Join the list and we'll tell you when it's your turn.

Early access — flat pricing from $39/mo. We store your email address only to contact you about Moorly's early access, and never share it. Unsubscribe any time.